Brand history

The revolutionary Athena ® Diamond Cut was adopted and adapted by the De Belder family from Antwerp, Belgium. A family which has been in the diamond cutting and trading business ever since 1875 and also a founding member of one of Antwerp’s diamond bourses.

The third generation of the De Belder family, one of the best known diamantaires in Antwerp, Robert De Belder, was President of Antwerp Rough Diamond Traders Association. He was praised as ‘expert of the experts’ due to his expertise in solving the most intricate issues in diamond cutting.

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Daniel De Belder is the fourth generation of the De Belder family which has been in the diamond business ever since 1875.

 

De Belder Family have a close friend named Alexander Petrovich Wolkonsky. The

Wolkonsky family was a noble family in Tsarist Russia. One day, Alexander presented a piece of polished citrine to Daniel’s wife. With a unique shape, the citrine has a waving arc on its top. The novelty immediately attracted the interests of the De Belder family.

For centuries, diamond cutters had presented same flat table of diamonds, while playing with crowns and pavilions. So ‘Why can’t a diamond shine a smiling curve?’

 

Driven by this idea, Daniel,  the innovator in diamond business, invited the world’s best cutter, Matrix Diamond Technology, to bring his innovation to life, in diamonds. After trial and error, the Matrix team achieved the precise ‘smiling curve’. It seems to fate that the S shaped diamond has two shining hearts. It embodies the bond of craftsmanship and art, and the converging light of emotion and reason. ‘I am glad that the friendship between people is what creates this innovated product’, Daniel said, ‘This is the best gift we can have in the technology-advanced age.’

Brand Timeline

  1. Diamonds-South-Africa-trading-de-belder-diamond-cut

    Since 1875

    The revolutionary Athena ® Cut  was adopted and adapted by the De Belder family from Antwerp Belgium. It is a family that have been been in the diamond cutting and trading business ever since 1875 and also a founding member of one of Antwerp’s diamond bourses.

  2. Athena-Diamond-cut-jewellery-rare-diamond-Antwerp

    “Expert of experts”

    The third generation of the De Belder family, one of the best known diamantaires in Antwerp Robert De Belder was President of Antwerp Rough Diamond Traders Association. He was praised as ‘expert of the experts’ thanks to his expertise in solving the most intricate issues in diamond cutting.

  3. Diamond-Trading-De-Belder-since-1875

    Trade around the world

    With rich experience and great reputation in the trade, the De Belder family have worked with sources from South Africa, Botswana and Russia… to carefully select the rough diamond from millions of stones, and thus to bring to life the only perfect Athena ® Cut.

  4. Athena-diamond-cut-2006

    The original Athena ® Cut

    The original Athena ® Cut diamond was made possible by Matrix Diamond Technology. As a long-term partner of the De Belder family and focused on cutting of big diamonds, Matrix has provided services to Dubai based Nemesis and Graff Diamonds. In 2006, Matrix was invited to cut the huge rough (603ct) and thus created the world legend ‘Lesotho Promise’, which was later presented in Belgian EU Pavilion in 2010 Shanghai Expo as the ‘Best Piece’.

  5. Athena-Diamond-cut-most-reflective-diamond

    Athena ® Diamond Cut reaches perfection

    By intricate calculations and experiments by Matrix, Athena ® Cut achieves its perfection its Proportion, Polish and Symmetry. After trials and errors to reach maximum fire and brilliance, Athena ® Cut reaches perfect combination of cut and fire and eliminate the problem of leaked lights in cutting of traditional shapes and thus presents a full reflection of lights that come in to the diamond. This maximizes beautiful view and stands for the new height of diamond cutting technique in the world.